This blog was created as part of my Global Strategic Management course in the MBA program. Its purpose is to analyze the strategic decisions of a selected global company through the frameworks and concepts covered in each chapter of the course. Each post connects theory to real-world business practice by examining how strategy is shaped by competitive forces, global markets, and organizational capabilities.
Chapter 2
Nike operates in a complex external environment shaped by political, economic, sociocultural, technological, and environmental factors. For example, environmental scanning involves monitoring the general and industry environments to identify opportunities and threats that shape the firm’s strategy. Nike demonstrates effective environmental scanning by aligning its strategy with major sociocultural and technological trends. As consumer interest in health, fitness, and athleisure continues to grow globally, Nike has expanded its product portfolio and brand messaging to capture this shift. At the same time, Nike has responded to technological changes by investing heavily in digital platforms and direct-to-consumer channels, allowing the company to collect customer data, personalize offerings, and reduce dependence on traditional retailers.
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Exploring the Business World 